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Marketing Books

Easily searchable, our catalogue of university textbooks covers a huge range of subjects. Suitable for a wide range of courses, our marketing texts include a wealth of student-friendly features to help students pass their course, with many including a package of lecturer supplements to help in their teaching. Search or browse through the books in the Cengage Learning marketing range, which includes titles from across all the marketing-related areas below.

Whether you are a marketing lecturer, student or professional, the Cengage Learning marketing range consists of essential titles by renowned authors, including Sally Dibb and Lyndon Simkin. Many of these marketing textbooks also have access to online resources, such as CourseMate, to save instructors time and help students focus on what they need to learn. If you require more information about any marketing book or resource, please contact us.