Beautiful Selling 1e

The Complete Guide to Sales Success in the Salon Ruth Langley, Professional Salon Director 256pp Published by Cengage Learning EMEA, ©2007 Available Now £20.99

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As a professional in the Hair & Beauty industry developing your skills portfolio is very important, but learning the skills to sell can often be overlooked. Successful selling skills can transform your clients’ relaxing treat into a full retail therapy session. Not only do these skills enhance your clients’ overall experience and help you build a loyal customer base, but you will see the business flourish as a result!

Whether you’re a trainee just starting out, or are a salon director with years of experience, this book gives you plenty of in-depth advice and practical exercises to boost your confidence. Written by national award winning salon director Ruth Langley, she shares the benefit of her 20 years’ experience with tried and tested techniques. With plenty of real life examples and practical tools, this book gives you everything you need to enhance your sales performance in the salon straight away.

Features

• Real life examples from the salon
• Easy-to-understand diagrams
• Quick reminder boxes to jog your memory
• Exercises to try at the end of each chapter
• Personal Prescription Guide ? create and print your own sales tool to use in the salon

1. Introduction.
2. What is Selling?
3. Getting Your Mind Ready to Sell.
4. Selling Yourself.
5. Relationship Selling.
6. The Consultation.
7. Demonstration and Presentation.
8. Product Knowledge.
9. Overcoming Objections.
10. Closing the Sale.
11. Techniques and Aids to Help You Sell.
12. Promotions to Help You Sell.
13. Goal Setting.
14. Creating a Sales Culture in the Salon.
15. ...And Finally.

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Ruth Langley
Ruth Langley is a national award winning salon director with over twenty years' hands on experience within the hair & beauty industries. As a qualified teacher and life coach, Ruth has a passion for developing therapists' and hairdressers' professional skills in order to deliver first class customer satisfaction. Now viewed as one of the best salon directors in the UK, Grazia magazine listed her salon, Pink Orchid, as one of the 'Secret A-List Addresses' for luxury new hair treatments.