CengageBrain.com online ordering is suspended for maintenance from 5th - 10th November 2014.

You can not place orders online during this time. For urgent queries please call Customer Services on +44 (0) 1264 342932 or email: emea.cengagebrain@cengage.com


Business Economics (with CourseMate and eBook Access Card) 1e

ISBN-13: 9781408076019 / ISBN-10: 1408076012

N. Gregory Mankiw, Harvard University
Mark P. Taylor, Professor of Economics and Dean of Warwick University Business School
Andrew Ashwin, former Chair of Examiners of Economics and Business and a Chartered Educational Assessor
Published by Cengage Learning, ©2013
Available Now

Business Economics builds on the authority, clarity and real-world relevance of Economics by N. Gregory Mankiw and Mark P. Taylor (two of the world’s leading economists) to create an introductory economics textbook fully focused on the curriculum and pedagogical needs of business economics students.

Business Economics has a superb logical structure. The classic ten principles approach to economics is retained and right at the outset the text considers the business environment so immediately establishing the book’s business focus. Both microeconomics and macroeconomics are then comprehensively covered and each perspective is carefully mined for insights directly relevant to business economics students. A final part examines the implications of economic globalization for the conduct of business internationally.

Business Economics is a global textbook with a particular focus on Europe, the Middle East and Africa; it is replete with examples from all these regions.

This text is ideal for use on both business economics degrees and on business economics modules on business, engineering and social science courses at undergraduate level. It is also ideal for use on MBA courses.


  • Covers both micro and macroeconomics from a business angle showing how the whole of economics is relevant to business students.
  • Concludes with a chapter on globalization preparing students for today’s international world of work.
  • Presents a wealth of pedagogical features including case studies throughout, a range of boxed features to help students analyze issues in different ways, and quick quizzes at the end of chapter sections for immediate self-testing.
  • End of chapter summaries, questions for review, problem and application questions further test students understanding of the subject.
  • Autopackaged with CourseMate which brings course concepts to life with interactive learning, study and exam preparation tools which support the printed textbook. Students can access this using the unique personal access card included within every copy of the book, and lecturers can access it by registering at http://login.cengage.com or by speaking to their local Cengage Learning representative.
  • Supported by a range of digital resources for lecturers including an Instructors Manual, PPTs, an Examview Testbank, twenty case studies with guide answers and additional questions giving lecturers easy fast access to additional course materials.

1. What is Business Economics
2. The Business Environment
3. Economics and Business Decision-Making
4. Supply and Demand I: How markets work
5. Elasticity and its applications
6. Firm Behaviour and the organization of industry
7. Business goals and behaviour
8. The Firm’s Production Decisions
9. Corporate strategy and pricing policy
10. Market Structures
11. Other types of imperfect competition
12. Market failure
13. The Consumer and Consumer Behaviour
14. Labour markets
15. Financial markets
16. Macroeconomic Concepts
17. Macroeconomics - Aggregate supply and demand
18. Macroeconomics - Employment and unemployment
19. Macroeconomics - Inflation and price stability
20. Macroeconomics - Fiscal, monetary and supply side policy
21. The global economy
N. Gregory Mankiw
N. Gregory Mankiw is Robert M. Beren Professor of Economics at Harvard University. He studied economics at Princeton University and MIT. Professor Mankiw is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy, and economic growth. His published articles have appeared in academic journals such as the AMERICAN ECONOMIC REVIEW, JOURNAL OF POLITICAL ECONOMY, and QUARTERLY JOURNAL OF ECONOMICS and in more widely accessible forums including THE NEW YORK TIMES, THE WASHINGTON POST, THE WALL STREET JOURNAL, and FORTUNE. Professor Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office, and a member of the ETS test development committee for the advanced placement exam in economics. From 2003 to 2005, he served as chairman of the President’s Council of Economic Advisers.

Mark P. Taylor
Mark P. Taylor is Professor of Economics at the University of Warwick. He obtained his first degree in philosophy, politics and economics from Oxford University. He then worked as a foreign exchange dealer in London for two years while simultaneously studying part-time for a master¿s degree in economics at London University, from where he also holds a doctorate in economics. Professor Taylor has taught economics at various universities (including Warwick, Oxford, Marseille and New York), at various levels (from principles courses to advanced graduate and MBA courses) and in various fields (including macroeconomics, microeconomics and econometrics). He also worked for several years as a senior economist at the International Monetary Fund and before that at the Bank of England. His work has been extensively published in scholarly journals, such as the Journal of Political Economy and the Economic Journal, and he is today one of the most highly cited economists in the world in economic research. In addition, Professor Taylor has acted as an advisor to the International Monetary Fund, the World Bank, the Bank of England, the European Commission and to senior members of the UK government. He is a research fellow of the Centre for Economic Policy Research, a member of council of the Royal Economic Society, and a fellow of both the Royal Statistical Society and the Royal Society of Arts. Professor Taylor lives (with his wife and three children and his three dogs named Byron, Shelley and Aphra) near Kenilworth, Warwickshire (where he collects clocks and keeps bees).

Andrew Ashwin
Andrew has over twenty years’ experience as a teacher and author across all levels of education. His speciality lies within assessment having been a former Chair of Examiners for a major awarding body in the UK for Business and Economics, a Fellow of the Chartered Institute of Educational Assessors and a consultant for regulatory bodies. Andrew has written texts on business and economics across different levels including A-level and undergraduate economics texts and had articles published as a result of his PhD research. This research is looking at assessment and the notion of threshold concepts in economics. He is the Editor of Teaching Business and Economics, the journal of the Economics, Business and Enterprise Association (EBEA) and lives in Rutland with his wife, Sue and twin sons Alex and Johnny.