Microeconomics 2e

ISBN-13: 9781408017913 / ISBN-10: 1408017911

N. Gregory Mankiw, Professor of Economics, Harvard University
Mark P. Taylor, Professor of Economics and Dean of Warwick University Business School
528pp
Published by Cengage Learning, ©2011
Available Now
£47.99

Sourced from the second edition of
Economics by N. Gregory Mankiw (Harvard
University) and Mark P. Taylor (Warwick
University) and combining clarity, authority
and real-world relevance, Microeconomics
provides carefully tailored content ideal
for use on introductory microeconomics
courses.

Features

  • An accessible writing style that makes the science of economics as clear as possible
  • The classic ten principles approach to economics – introduced in Chapter One and then referred to throughout the book
  • A distinctly European perspective, including reference to European institutions and policy, familiar terminology and cultural references and use of the Euro in examples and tables
  • Premium online support for lecturers include an Instructors’ Manual, PowerPoint slides Exhibit slides and ExamView Testbank
  • For students, the companion website offers Learning objectives, Exhibit slides, Multiple choice questions, advanced critical thinking questions, short scenario-related questions and answers, Discussion Questions, Practice Questions and Internet activities

PART 1 Introduction
1 Ten Principles of Economics
2 Thinking Like an Economist
3 Interdependence and the Gains From Trade

PART 2 Supply and Demand I: How Markets Work
4 The Market Forces of Supply and Demand
5 Elasticity and its Application
6 Supply, Demand and Government Policies

PART 3 Supply and Demand II: Markets and Welfare
7 Consumers, Producers and the Efficiency of Markets
8 Application: The Costs of Taxation
9 Application: International Trade

PART 4 The Economics of the Public Sector
10 Externalities
11 Public Goods and Common Resources
12 The Design of the Tax System

PART 5 Firm Behaviour and the Organization of Industry
13 The Costs of Production
14 Firms in Competitive Markets
15 Monopoly
16 Monopolistic Competition
17 Oligopoly

PART 6 The Economics of Labour Markets
18 The Markets for the Factors of Production
19 Earnings and Discrimination
20 Income Inequality and Poverty

PART 7 Topics for Further Study
21 The Theory of Consumer Choice
22 Frontiers of Microeconomics
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ISBN/ISSN: 1408017911
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“This is a truly outstanding principles of economics textbook that beautifully marries theory, empirical analysis and policy. The authors do their utmost to relate textbook theory to real-world economics. Up-to-date applications to European economies and elsewhere are plentiful, especially in light of the recent crisis.” Professor Michael Funke, Department of Economics, Hamburg University, Germany

“Mankiw and Taylor’s Economics combines theory and cases with a European fl avour like no other textbook on the market. I am positive that students will appreciate the clarity of the concepts. As a lecturer I greatly value the friendly exercises offered to the students and the accompanying teaching material – an excellent textbook!” Professor Philippe Gugler, Faculty of Economics and Social Sciences, University of Fribourg, Switzerland

“Mankiw and Taylor is an excellent introductory text for university-level economics. Its highly readable and accessible style provides students with a firm grounding in the underlying principles of the subject, while at the same time supplementing the subject matter with excellent illustrations, case studies and supporting material.” Professor Andrew Henley, School of Business and Economics, Swansea University, UK

“This text provides a very accessible route into economics for fi rst-year students. The authors have an engaging writing style and there is comprehensive coverage of economic theory which is always backed up by insightful examples.” Dr Colin Jennings, Strathclyde Business School, University of Strathclyde, UK

“I use this academically rigorous and student-friendly textbook in my teaching since its unique application to Europe, the Middle East and Africa renders concepts extremely relevant to my students.” Professor Monal Abdel-Baki, Department of Economics, The American University of Cairo, Egypt

N. Gregory Mankiw
N. Gregory Mankiw is Professor of Economics at Harvard University. He has taught macroeconomics, microeconomics, statistics, and principles of economics. Professor Mankiw is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy, and economic growth. His published articles have appeared in academic journals such as the AMERICAN ECONOMIC REVIEW, JOURNAL OF POLITICAL ECONOMY, and QUARTERLY JOURNAL OF ECONOMICS and in more widely accessible forums including THE NEW YORK TIMES, THE WASHINGTON POST, THE WALL STREET JOURNAL, and FORTUNE. In addition to his teaching, research, and writing, Professor Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office, and a member of the ETS test development committee for the advanced placement exam in economics. From 2003 to 2005, he served as chairman of the President's Council of Economic Advisers. In addition, he maintains a very popular blog for students of economics at http://www.gregmankiw.blogspot.com.

Mark P. Taylor
Mark P. Taylor is Professor of Economics at the University of Warwick. He obtained his first degree in philosophy, politics and economics from Oxford University. He then worked as a foreign exchange dealer in London for two years while simultaneously studying part-time for a master¿s degree in economics at London University, from where he also holds a doctorate in economics. Professor Taylor has taught economics at various universities (including Warwick, Oxford, Marseille and New York), at various levels (from principles courses to advanced graduate and MBA courses) and in various fields (including macroeconomics, microeconomics and econometrics). He also worked for several years as a senior economist at the International Monetary Fund and before that at the Bank of England. His work has been extensively published in scholarly journals, such as the Journal of Political Economy and the Economic Journal, and he is today one of the most highly cited economists in the world in economic research. In addition, Professor Taylor has acted as an advisor to the International Monetary Fund, the World Bank, the Bank of England, the European Commission and to senior members of the UK government. He is a research fellow of the Centre for Economic Policy Research, a member of council of the Royal Economic Society, and a fellow of both the Royal Statistical Society and the Royal Society of Arts. Professor Taylor lives (with his wife and three children and his three dogs named Byron, Shelley and Aphra) near Kenilworth, Warwickshire (where he collects clocks and keeps bees).