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Illustrated Course Guides 3e

ISBN-13: 9781337119290 / ISBN-10: 1337119296

Written Communication - Soft Skills for a Digital Workplace
Jeff Butterfield, Western Kentucky University
136pp
Published by Cengage Learning, ©2017
Available Now
£31.99

Gain the professional communication skills you need for educational success and a career advantage with ILLUSTRATED COURSE GUIDES: WRITTEN COMMUNICATION - SOFT SKILLS FOR A DIGITAL WORKPLACE, 3E. Part of the popular and helpful ILLUSTRATED SOFT SKILLS SERIES, this book makes it easy to learn the written communication and other essential soft skills necessary to succeed in today’s competitive workplace. Timely information throughout this edition highlights the most important communication skills that you require in today’s technological business world. This edition delves into the importance of effective and professional written communication -- from creating professional documentation to E-mail correspondence.

Features

  • THIS EDITION EMPLOYS THE ILLUSTRATED SERIES'' POPULAR, READER-FRIENDLY PRESENTATION. Short, focused text emphasizes the key soft skills your students need to succeed in today’s technological workplace.
  • PROVIDES TIMELESS INSIGHTS INTO CRITICAL WRITTEN COMMUNICATION SKILLS. This book highlights communication skills that make students more marketable to companies and that are necessary for success in today’s professional world.
  • COMPLEMENTS ANY COURSE. You can seamlessly integrate this book’s modular content into virtually any existing courses or use this book as a primary text for short courses or workshops.

Part I: Communicating with E-Mail and Memos.
1. Understanding E-Mail Messages and Memos.
2. Composing the Main Elements of Messages.
3. Creating Professional E-Mail Messages.
4. Constructing Professional Memos.
5. Writing Request Messages.
6. Writing Response Messages.
7. Writing Bad-News Messages.
8. Writing Documentation Messages.
Part II: Uncovering the Secrets of Clear Writing.
9. Clarifying Written Communication.
10. Writing Solid Sentences.
11. Developing Effective Paragraphs.
12. Mastering Punctuation.
13. Laying Out Your Documents.
14. Illustrating Data.
15. Adding Tables and Figures to Documents.
16. Proofreading and Revising.
Part III: Developing Reports and Proposals.
17. Understanding Reports and Proposals.
18. Planning a Report or Proposal.
19. Writing the Beginning.
20. Writing the Body.
21. Creating the End Matter.
22. Writing Short Reports.
23. Writing Proposals.
24. Citing Sources.
Part IV: Writing for Employment.
25. Understanding Job Searches.
26. Writing Effective Cover Letters.
27. Planning Resumes.
28. Writing Chronological Resumes.
29. Writing Functional Resumes.
30. Requesting Letters of Reference.
31. Sending Follow-Up Messages.
32. Accepting or Rejecting Job Offers.
Part V: Writing Professional Letters.
33, Understanding Professional Letter Writing.
34. Writing Business Letters.
35. Using Salutations.
36. Closing Business Letters.
37. Writing Routine Letters.
38. Answering Request Letters.
39. Writing Persuasive Letters.
40. Writing for Goodwill.
UPDATES ADDRESS TODAY’S MOST RELEVANT AND VALUABLE SOFT SKILLS WITH AN EMPHASIS ON WRITTEN COMMUNICATION. All content prepares students for success in today’s 21st century workplace.
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Jeff Butterfield
Dr. Jeff Butterfield holds a PhD from the University of Texas-Austin and an MBA from Indiana University, and currently is a faculty member in the Information Systems department at Western Kentucky University. Previously, Dr. Butterfield worked as an electronics engineer with several Fortune 500 companies. He quickly discovered that his writing and public-speaking abilities contributed much more to his professional success than his technical skills. This important discovery has significantly influenced his teaching and Dr. Butterfield has spent more than 15 years in higher education helping technical students develop professional skills. As technology becomes more tightly integrated with business functions, students with well-developed soft skills will enjoy a strong competitive advantage. Dr. Butterfield has worked with Cengage to develop the SOFT SKILLS FOR A DIGITAL WORKPLACE series. These titles are designed to complement any course you teach, regardless of the subject.