CengageBrain.com online ordering is suspended for maintenance from 5th - 10th November 2014.

You can not place orders online during this time. For urgent queries please call Customer Services on +44 (0) 1264 342932 or email: emea.cengagebrain@cengage.com


Sensation and Perception 10e

ISBN-13: 9781305580299 / ISBN-10: 130558029X

E. Bruce Goldstein, University of Pittsburgh and University of Arizona
James R. Brockmole, Notre Dame University
Published by Cengage Learning, ©2017
Available Now

This book tells the amazing story of perception -- how experiences are created by your senses and how you use these experiences to interact with the environment. You might be surprised to know that although perception is easy -- we see, hear, feel touch, and experience taste and smell without much effort -- the mechanisms that create perceptions are both extremely complex and hidden from our view. SENSATION AND PERCEPTION unravels these complexities by taking you on a journey that describes perceptual research in a clear easy-to-understand way, and by linking the results of this research to your everyday experience. The text is supported by beautiful color illustrations, a media program that makes perception come alive (in the MindTap® digital learning solution), and learning aids to help you understand and remember what you have read.


  • "Demonstrations" provide perceptual experiences that illustrate principles discussed in the text. The demonstrations are simple enough so that students can easily comprehend them; they are also integrated into the flow of the narrative so that they become part of the ongoing story. Topics include finding faces in a landscape, perceiving size at a distance, and "tasting" with and without the nose.
  • "Methods" sections, which are integrated into the ongoing discussion, emphasize the importance of methods and show how some of the facts presented in the book were obtained. Topics include preferential looking, neural mind reading, habituation, and color matching, among many others.
  • "Something to Consider," the last section of every chapter, discusses a particularly interesting new finding, wraps up an intriguing topic discussed in the chapter, or highlights a practical application of a chapter topic. Topics include distracted driving (Chapter 6), connections between hearing and vision (Chapter 12), and the Proust effect (Chapter 15).
  • The "Developmental Dimension" feature, which was introduced in the ninth edition and has proven to be popular, has been slightly expanded in this edition. This feature, which appears at the end of chapters, focuses on perception in infants and young children.
  • "Test Yourself" questions in the middle and at the end of each chapter allow students to test their understanding of the material just read.
  • Chapter-ending "Think About It" questions take students beyond the chapter material and ask them to apply what they have learned.

1. Introduction to Perception.
2. The Beginnings of the Perceptual Process.
3. Neural Processing
4. Cortical Organization.
5. Perceiving Objects and Scenes.
6. Visual Attention.
7. Taking Action.
8. Perceiving Motion.
9. Perceiving Color.
10. Perceiving Depth and Size.
11. Hearing I: Basic Processes and Pitch Perception.
12. Hearing II: Localization and Organization.
13. Speech Perception.
14. The Cutaneous Senses.
15. The Chemical Senses.
Appendix A: Methods of Adjustment and Constant Stimuli.
Appendix B: The Difference Threshold.
Appendix C: Magnitude Estimation and The Power Function.
Appendix D: The Signal Detection Approach.
  • The time-tested features from previous editions -- including "Demonstrations" that illustrate principles, "Methods" sections, and "Developmental Dimension" segments -- have been carried over into this edition.
  • The Exploration feature in MindTap® -- the digital learning experience available with the text -- enables students to view experimental stimuli, perceptual demonstrations, and short film clips about the research being discussed. These features have been updated in this edition, and new items have been added to the labs carried over from the ninth edition. Most of the items have been generously provided by researchers in vision, hearing, and perceptual development.
  • This edition has been updated throughout with discussions of cutting edge research in the field. Especially noteworthy are a revised and more "student friendly" first chapter, and an expanded treatment of basic auditory mechanisms and music perception. The text also includes approximately 85 new full-color figures.
  • Dr. James R. Brockmole, University of Notre Dame, joins Bruce Goldstein as co-author of this edition. His research focuses on the representation of visual information in the mind and brain, the allocation and control of visual attention, and the many interactions between perception, memory, and action.
E. Bruce Goldstein
E. BRUCE GOLDSTEIN is Associate Professor Emeritus of Psychology at the University of Pittsburgh and Adjunct Professor of Psychology at the University of Arizona. He has received the Chancellor's Distinguished Teaching Award from the University of Pittsburgh for his classroom teaching and textbook writing. He received his bachelor's degree in chemical engineering from Tufts University and his PhD in experimental psychology from Brown University; he was a postdoctoral fellow in the Biology Department at Harvard University before joining the faculty at the University of Pittsburgh. Bruce has published papers on a wide variety of topics, including retinal and cortical physiology, visual attention, and the perception of pictures. He is the author of SENSATION AND PERCEPTION, 9th Edition (Cengage, 2014), and the editor of the BLACKWELL HANDBOOK OF PERCEPTION (Blackwell, 2001) and the two-volume SAGE ENCYCLOPEDIA OF PERCEPTION (Sage, 2010).

James R. Brockmole