Communicating in Business, International Edition 8e
ISBN-13: 9781111971762 / ISBN-10: 1111971765
COMMUNICATING IN BUSINESS, 8E, International Edition offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps students make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Students learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
- The Right Amount of Coverage: With a realistic approach about how communication occurs in organizations today, the text covers the most important business communication concepts in just enough detail. Topics that require more explanation are covered in depth, while simpler concepts are addressed clearly and efficiently.
- Varied, Engaging Exercises: End-of-chapter exercises use a variety of communication media and offer many options for instructors—longer assignments and shorter in-class activities. The 3Ps (Purpose, Process, Product) model helps students analyze a business situation, determine the specific communication strategies and steps required, and prepare the most effective business communication format to address the situation. Solutions to the end-of-chapter exercises and the 3Ps are offered in the instructor''s manual.
- Interesting Model Documents: Examples of each major writing task help students learn the many types of writing—print and online. Models provide marginal callouts with detailed writing instructions.
- Write Experience: Cengage Learning''s Write Experience offers students the opportunity to improve their writing and critical thinking skills without adding to an instructor''s workload. Write Experience utilizes artificial intelligence to not only score student writing instantly and accurately, but also provide students with detailed revision goals and feedback on their writing to help them improve.
- Comprehensive Instructor Resources: Several tools ease lecture preparation and offer dynamic ideas to help instructors prepare lively lectures. Multimedia PowerPoint slides summarize chapter concepts and include videos that demonstrate chapter concepts in an entertaining format. The comprehensive Instructor''s Manual offers solutions to exercises, chapter overviews, as well as lecture and discussion notes. The test bank contains an abundant variety of test questions, including multiple-choice, short-answer, true-false, and writing activities.
Part 1: COMMUNICATING IN BUSINESS: THE FOUNDATIONS.
1. Foundations of Business Communication.
2. Intercultural and Team Communication.
3. Interpersonal Communication.
Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS.
4. The Process of Writing.
5. The Process of Revision.
Part III: WRITTEN COMMUNICATION.
6. Writing Positive and Neutral Messages.
7. Writing Persuasive Messages.
8. Writing Bad-New Messages.
Part IV: WRITING REPORTS.
9. Planning the Report.
10. Report Writing.
Part V: ORAL AND EMPLOYMENT COMMUNICATION.
11. Oral Presentations.
12. Employment Communication.
- NEW! Thoroughly Updated Coverage of Communication Technology: The author has thoroughly integrated coverage of today''s social media and other communication technologies. Building on core, foundational written and oral communication skills, the 8th edition helps students make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Students will learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
- NEW! Improved Readability and Engaging Presentation: To improve readability, comprehension, and learning outcomes, the author assessed the readability of every chapter and redesigned text-heavy areas. The natural, business writing style is engaging and easy to read. Many key concepts are now presented in visually enticing and easy-to-read formats, such as bulleted lists, colorful graphics, or tables.
- NEW! Real-World Examples: Interesting current examples—such as Best Buy''s suspension of an employee for posting a video on YouTube, McDonald''s adaptation to international markets, and Google''s strategy for hiring—are now liberally sprinkled throughout each chapter to provide relevance and stimulate interest. In addition, newly designed chapter openers include stories from today''s mass media.
- NEW! Innovative Instructor and Student Technology: Assess written communication skills without adding to your workload with Write Experience from Aplia. Write Experience ensures students can apply their knowledge of key chapter concepts and fundamental grammar and mechanics. Aplia improves learning by increasing student effort and engagement without requiring more work from instructors.
- NEW! A New Instructor Blog: Instructors can make their course more relevant and engaging by covering topics during class or assigning homework. The instructor blog (at www.bizcominthenews.com) offers relevant news stories related to each chapter topic. Updated at least three times a week, the blog describes a current news story, offers links for additional reading, and lists discussion questions and assignments.
- NEW! New Online Company Scenarios: Expanded end-of-chapter exercises include new company scenarios that help students develop skills that will transfer to the workplace. For example, Writeaway Hotels encourages students to practice managing and writing email messages in a simulated environment. Aggresshop helps students apply principles of customer and internal communication in a retail environment. Bank on Me simulates a hiring cycle in which students participate in the recruitment and hiring process at a financial services company.
- NEW! "Topics of Interest": These margin notes identify coverage of highly relevant business communication issues. The new topics of interest include communication technologies, international communication, and ethics in communication.
"The pop-cultural references draw the readers in, and before they know it they are actively reading by engaging in the exercises. These exercises are well-supported by the truly practical advice that comes from successful business professionals."
Bill McPherson, Indiana University – Purdue
"The number of real-world business examples and questions to the reader about what they predict for the future or see as important will engage the students better than my textbook's more formal approach."
Fiona Barnes, University of Florida
Scot Ober (Ph.D, Ohio State) is a full-time consultant in business communication and document processing. Prior to his consulting career, Dr. Ober was Professor of Business at Ball State University. In addition to having taught Business Communication for over twenty years, he served as Editor of the Business Communication Quarterly for 1995 and 1996 and conducted an MBA-level Distance Learning Program through Ball State University.
Amy Newman is a senior lecturer of Management Communication at Cornell University, School of Hotel Administration. She teaches three communication courses: a first-year business communication class (primarily business writing), an upper-level persuasive communication class, and an elective, Corporate Communication. Newman has also taught classes at Ithaca College and Milano—The New School for Management and Urban Policy in New York City. In addition, she has taught several online classes for eCornell.
Newman's research focuses on communication technologies, including media choices and companies' responses to social media posts. She has developed several online company scenarios to supplement Cengage business communication textbooks and maintains a blog of communication issues in the news (bizcominthenews.com).
For 20 years, Newman held senior-level management positions and consulted with large companies, such as Reuters, Canon, Scholastic, BOC Gases, and St. John's University. Her work focused on leadership development, internal communication, performance management, and automation of human resource processes.
Newman has won grants for technology-based learning solutions and awards for teaching excellence and student advising.