Media Programming 9e
ISBN-13: 9781111835026 / ISBN-10: 1111835020
Written by recognized leaders in the field, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations and examples. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. This proven text continues to focus on how programs (units of content) are selected (or not selected), arranged, evaluated, and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing.
Part I: INTRODUCTION TO PROGRAMMING.
1. A Scaffold for Programmers.
Part II: FRAMEWORKS FOR MEDIA PROGRAMMING.
2. Prime-Time Network Strategies.
3. Multichannel Television Strategies.
4. Online Television Strategies.
Part III: UNDERSTANDING KEY PROCESSES.
5. Program and Audience Research and Ratings.
6. Syndication for Stations, Cable and Online.
Part IV: TELEVISION PROGRAMMING PRACTICES.
7. Non-Prime-Time Network Programming.
8. Television Station Programming Strategies.
9. Basic and Premium Subscription Programming.
10. Public Television Programming.
Part V: AUDIO PROGRAMMING PRACTICES.
11. Music Programming.
12. Informational Programming.
Bibliography of Recent Publications.
Internet Media Sites.
About the Contributing Authors.
Index to Program Titles.
Susan Tyler Eastman
Susan Tyler Eastman is a professor in the Department of Telecommunications at Indiana University. She earned her BA from the University of California, her MA from San Francisco State University, and her PhD from Bowling Green State University.
Douglas A. Ferguson
Douglas A. Ferguson is Professor and Program Director of the Graduate Certificate Program in the Department of Communication, College of Charleston. He also served as editor-elect of the JOURNAL OF RADIO STUDIES from 2005 through 2008. Dr. Ferguson earned a bachelor’s and master’s degree from the Ohio State University and his doctorate from Bowling Green State University.