Economics for Managers 1e
ISBN-13: 9780538466547 / ISBN-10: 0538466545
The first and only text for managerial economics to be organized around Oliver Williamson's basic paradigm, ECONOMICS FOR MANAGERS: TRANSACTIONS AND STRATEGIES, 1e, International Edition takes a modern approach to managerial economics that is uniquely suited to today's business students. Organized around the idea that transactions are the fundamental unit of economics and that their governance by markets, contracts, or organizations is the most important economic question for businesses to cope with, this revolutionary text brings the course materials for economics up to date with the theory and practice of the field. The first half of the text covers the familiar economic theory of markets when transactions are standardized while the second half focuses on contracts, risk and asymmetric information, and organizational design. Vivid examples found in each chapter highlight important concepts and help your students become informed business decision makers.
PART I CREATING ECONOMIC VALUE.
1. Reasoning with Economics: Models and Information.
2. Transactions and Institutions: The Building Blocks.
PART II MARKETS.
4. Cost and Production.
5. Extreme Markets I: Perfect Competition.
6. Extreme Markets II: Monopoly.
7. Between the extremes: Interaction and Strategy.
8. Competition and Strategy.
PART III CONTRACTS.
9. Beyond Markets; Property and Contracts.
10. The Economics of Contracts.
11. Risk and Information in Contracts.
PART IV ORGANIZATIONS.
12. Organizations in Concept and Practice.
13. Organizational Design.
PART V APPLICATIONS: VERTICAL INTEGRATION AND EMPLOYMENT.
14. Vertical Relationships.
15. Employment Relationships.
16. Time, Risk and Options.
17. Conflict, Negotiation and Group Choice.