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Services Marketing Books

Services Marketing 5e

Concepts, Strategies, & Cases
K. Douglas Hoffman, Colorado State University
John E.G. Bateson, Cass Business School, independent consultant
ISBN-13: 9781285429786
ISBN-10: 1285429788

Published by: Cengage Learning
Available Now

Services Marketing 5e

Concepts, Strategies, & Cases, Loose-Leaf Version
K. Douglas Hoffman, Colorado State University
John E.G. Bateson, Cass Business School, independent consultant
ISBN-13: 9781305644724
ISBN-10: 1305644727

Published by: Cengage Learning
Available Now

Services Marketing, International Edition 4e

Raymond P. Fisk, Texas State University
Stephen J. Grove, Clemson University
Joby John, University of Louisiana - Lafayette
ISBN-13: 9781285193908
ISBN-10: 1285193903

Published by: Cengage Learning
Available Now