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Advertising/Promotion Books

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Marketing 4e

James L. Burrow, North Carolina State University
Aubrey R. Fowler III, Valdosta State University
ISBN-13: 9781133962489
ISBN-10: 1133962483

Published by: Cengage Learning
Available Now

Advertising Campaign Strategy 5e

A Guide to Marketing Communication Plans
Donald Parente, Middle Tennessee State University
Kirsten Strausbaugh-Hutchinson, University of Georgia
ISBN-13: 9781133434801
ISBN-10: 1133434800

Published by: Cengage Learning
Available Now

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) 7e

Thomas O'Guinn, University of Wisconsin-Madison
Chris Allen, University of Cincinnati
Richard J. Semenik, Montana State University - Bozeman
Angeline Close Scheinbaum, University of Texas - Austin
ISBN-13: 9781285187815
ISBN-10: 1285187814

Published by: Cengage Learning
Available Now

Advertising Promotion and Other Aspects of Integrated Marketing Communications 9e

Terence A. Shimp, Moore School of Business
Terence A. Shimp, University of South Carolina
J. Craig Andrews, Marquette University
ISBN-13: 9781111580216
ISBN-10: 1111580219

Published by: Cengage Learning
Available Now

PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) 2e

Thomas O'Guinn, University of Wisconsin-Madison
Chris Allen, University of Cincinnati
Richard J. Semenik, Montana State University - Bozeman
ISBN-13: 9781133626176
ISBN-10: 1133626173

Published by: Cengage Learning
Available Now

Advertising and Sales Promotion 1e

Ken Kaser, Clements High School, Sugarland TX
ISBN-13: 9781111573232
ISBN-10: 1111573239

Published by: Cengage Learning
Available Now

Advertising and Promotions 6e

An Integrated Brand Approach, International Edition
Richard J. Semenik, Montana State University - Bozeman
Chris Allen, University of Cincinnati
Thomas O'Guinn, University of Wisconsin-Madison
Hans RĂ¼diger Kaufmann, EuroMed Research Business Institute
ISBN-13: 9780538479868
ISBN-10: 0538479868

Published by: Cengage Learning
Available Now

90 Days to Success Marketing and Advertising Your Small Business 1e

Mark Hoxie,
ISBN-13: 9781435458284
ISBN-10: 1435458281

Published by: Cengage Learning

Advertising 1e

Tony Yeshin, University of Greenwich
ISBN-13: 9781844801602
ISBN-10: 1844801608

Published by: Cengage Learning
Available Now
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