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Principles of Marketing Books

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MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) 11e

Charles W. Lamb, Texas Christian University
Joe F. Hair, Louisiana State University
Carl McDaniel, University of Texas, Arlington
ISBN-13: 9781337116800
ISBN-10: 1337116807

Published by: Cengage Learning
Available Now

Marketing 7e

Concepts and Strategies
Sally Dibb, The Open University, UK
Dr. Lyndon Simkin, Oxford Brookes University, UK
William M. Pride, Texas A&M University
O.C. Ferrell, University of New Mexico
ISBN-13: 9781473725126
ISBN-10: 1473725127

Published by: Cengage Learning
Available Now

MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) 10e

Charles W. Lamb, Texas Christian University
Joe F. Hair, Louisiana State University
Carl McDaniel, University of Texas, Arlington
ISBN-13: 9781305631823
ISBN-10: 130563182X

Published by: Cengage Learning
Available Now

Foundations of Marketing 7e

William M. Pride, Texas A&M University
O. C. Ferrell, Belmont University
ISBN-13: 9781305405769
ISBN-10: 1305405765

Published by: Cengage Learning
Available Now

Marketing 4e

James L. Burrow, North Carolina State University
Aubrey R. Fowler III, Valdosta State University
ISBN-13: 9781133962489
ISBN-10: 1133962483

Published by: Cengage Learning
Available Now

Marketing 2016, Loose-Leaf Version 18e

William M. Pride, Texas A&M University
O. C. Ferrell, Belmont University
ISBN-13: 9781305631601
ISBN-10: 1305631609

Published by: Cengage Learning
Available Now

Sports and Entertainment Marketing 4e

Ken Kaser, Clements High School, Sugarland TX
Dotty B. Oelkers, Developing Educational Solutions
ISBN-13: 9781133602446
ISBN-10: 1133602444

Published by: Cengage Learning
Available Now

Marketing 2016 18e

William M. Pride, Texas A&M University
O. C. Ferrell, Belmont University
ISBN-13: 9781285858340
ISBN-10: 1285858344

Published by: Cengage Learning
Available Now

Contemporary Marketing, Loose-Leaf Version 17e

Louise E. Boone, University of South Alabama
David L. Kurtz, University of Arkansas
ISBN-13: 9781305631847
ISBN-10: 1305631846

Published by: Cengage Learning
Available Now
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