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Marketing Strategy Books

International Marketing Strategy 7e

Analysis, Development and Implementation
Isobel Doole, Sheffield Hallam University
Robin Lowe, Sheffield Hallam University
Alexandra J. Kenyon, Leeds Metropolitan University
ISBN-13: 9781473723702
ISBN-10: 1473723701

Published by: Cengage Learning
Available Now

Marketing Strategy, Text and Cases 6e

O. C. Ferrell, Belmont University
Michael Hartline, Florida State University
ISBN-13: 9781285073040
ISBN-10: 1285073045

Published by: Cengage Learning
Available Now

Pricing Strategy 1e

Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edit
Tim Smith, Depaul University
Tim Smith, Wiglaf Pricing
ISBN-13: 9781111571290
ISBN-10: 1111571295

Published by: Cengage Learning
Available Now

Strategic Marketing Management 1e

A Process Based Approach
Luiz Moutinho, Glasgow University
Geoff Southern, University of Glasgow
ISBN-13: 9781844800001
ISBN-10: 1844800008

Published by: Cengage Learning
Available Now

Trade Show & Event Marketing 1e

Plan, Promote & Profit
Ruth Stevens, Columbia and New York University
ISBN-13: 9780324206241
ISBN-10: 0324206240

Published by: Cengage Learning

Strategic Marketing Decisions In Global Markets 1e

Isobel Doole, Sheffield Hallam University
Robin Lowe, Sheffield Hallam University
ISBN-13: 9781844801428
ISBN-10: 184480142X

Published by: Cengage Learning
Available Now